The old axiom is true: people don't care how much you know until they know how much you care.

We find ourselves in a cultural moment where people simply want to feel seen, heard, and loved.

The good news? A little kindness goes a long way. It's time for this overlooked and under-appreciated fruit of the Spirit to get its due.

Ready or not, be kind.

This is the best instruction book I currently know of to help your church reach more people starting today.

If I was starting a church tomorrow, I would use this book to build the 5 systems from the beginning —so that assimilating guests would be a given.

My friend Rich has pulled together his own hard-fought experience leading within one of the fastest growing churches in the country as well as over 200 interviews with church leaders from prevailing churches. (I was privileged to be one of them)

A must read for all those who want to form a church of Sherpas....

Guests in church often decide whether to return or not before service even starts. It's crucial to create a welcoming environment for guests of your church--to ensure that their first impression is the best impression. Mark gives you practical strategies that have worked in his own church--that have worked in mine, and that you can easily implement in yours.

Learn how to make guests feel welcome the moment they pull in to your parking lot. Gain an understanding of the philosophy, strategy, and implementation of a ministry that focuses on welcoming guests. Get practical ideas that take your church "greeting" to a whole new level.

What if your team knew how to create an experience that would delight guests? What if you had a better sense of how to create memories that matter for those God is drawing to your church?

This book delves into why we remember the best, worst, and last moments of an experience — and forget the rest. Or why “we feel most comfortable when things are certain, but we feel most alive when they’re not.”  

Discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. What happens in that time? This book is even changing how we onboard staff at my church.

When it comes to interacting with guests and new attendees, churches typically gravitate toward one of two camps: shock and awe or unfortunate afterthought.

On one extreme, a zeal to welcome guests inadvertently can make people the center of the universe. At the other, hospitality and a friendly welcome is effectively ignored in deference to the "serious business" of worship.

This book proposes a healthy middle between these two extremes, one where guests are esteemed and the gospel is the goal. Danny Click on the book to start reading.